BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

Operations

The Communications Team is responsible for shaping the WLF Gardens brand identity and building awareness of the project both online and in the community. Through the development of digital assets, public-facing platforms, and outreach initiatives, the team is laying the foundation for long-term engagement and visibility.

Team Members

Anna Lamontagne - Visual & UI Design Julia Kuromi - Finance Christina Nguyen - Communications

Team Lead

Lona Le

Status

InProgress

Brand Development

Key Component

Key Component

Key Component

Overview: Created a cohesive visual identity to unify all WLF communications. Purpose: Ensure all public-facing materials reflect a consistent and professional brand Process: Developed a kit including logo variations, a colour palette, font pairings, and visual rules for social and web use Outcome: Provided all teams with the tools to communicate WLF’s mission with clarity and consistency

Overview: Created a cohesive visual identity to unify all WLF communications. Purpose: Ensure all public-facing materials reflect a consistent and professional brand Process: Developed a kit including logo variations, a colour palette, font pairings, and visual rules for social and web use Outcome: Provided all teams with the tools to communicate WLF’s mission with clarity and consistency

Website Design & Content Planning

Key Component

Key Component

Key Component

Process: Used Framer to develop a modular, visually engaging website Collaborated with all teams to gather accurate technical content and visuals Focused on usability, brand consistency, and storytelling Outcome: A central hub for community members, sponsors, and future collaborators

Process: Used Framer to develop a modular, visually engaging website Collaborated with all teams to gather accurate technical content and visuals Focused on usability, brand consistency, and storytelling Outcome: A central hub for community members, sponsors, and future collaborators

Overview: Designed and built a website to showcase the WLF project and its team contributions. Purpose: Provide an accessible digital space to learn about the initiative, team roles, and technical development

Overview: Designed and built a website to showcase the WLF project and its team contributions. Purpose: Provide an accessible digital space to learn about the initiative, team roles, and technical development

Community Outreach & Engagement

Key Component

Key Component

Key Component

Overview: Building brand awareness and community relationships through social media, storytelling, and outreach strategy. Process: Launched the WLF Gardens Instagram to share milestones, behind-the-scenes content, and educational posts Designed a social media content calendar aligned with project goals and values Planning outreach to schools, food banks, and nonprofits to share WLF’s mission and explore collaborative opportunities Outcome: Established WLF’s presence both digitally and locally, creating opportunities for long-term impact and engagement

Overview: Building brand awareness and community relationships through social media, storytelling, and outreach strategy. Process: Launched the WLF Gardens Instagram to share milestones, behind-the-scenes content, and educational posts Designed a social media content calendar aligned with project goals and values Planning outreach to schools, food banks, and nonprofits to share WLF’s mission and explore collaborative opportunities Outcome: Established WLF’s presence both digitally and locally, creating opportunities for long-term impact and engagement

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